Have you Turned the Tub Around yet?

The “Turn the Tub Around” campaign is spreading the word that I Can’t Believe It’s Not Butter has been reformulated – among other things, no hydrogentated oils, no cholesterol and 460 mg of Omega 3 (ALA) per serving. (If you have yet to read my post about our foray into the world of music videos, check out this post about our “Turn the Tub Around” video.)

I don’t know about you, but I can use all the help I can get cutting fat and calories. Plus, around here, trying to get the essential Omega 3 in our diet is difficult. So I decided to test I Can’t Believe It’s Not Butter spread out on my unsuspecting son, Hank. He’s a picky eater; my daughter, not so much, but my son, ugh.

Recently I’d posted some recipes for compound butter – one of them for honey cinnamon butter. Hank likes cinnamon toast for breakfast. It’s easy and basic. Why not replace the butter in the honey cinnamon butter with I Can’t Believe It’s Not Butter spread and use that for his cinnamon toast? Just tell him it’s the same ingredients, only mixed together so it’s easier to spread. And since the honey cinnamon butter recipe calls for honey instead of sugar, if it worked, the health benefits from the honey combined with the I Can’t Believe It’s Not Butter spread would be a much healthier choice.

I mixed up the I Can’t Believe It’s Not Butter spread with the honey and cinnamon – so easy. He gobbled it down. He even said it was better than normal. Score!

And you know what? I’ve gotta say it, I Can’t Believe It’s Not Butter! No loss of flavor – just the loss of fat and cholesterol. I can imagine many compound butter flavors you could substitute I Can’t Believe It’s Not Butter Spread with. Herbed butter on steak or fish would be fabulous.

Honey Cinnamon I Can’t Believe It’s Not Butter Spread Recipe


  • 1/4 cup I Can’t Believe It’s Not Butter original spread
  • 1 tablespoon honey
  • 1/4 teaspoon cinnamon


- Mix all ingredients together well.

That’s it! Easy peasy!

So if you’re trying to make some small changes or have special dietary restrictions, go get some I Can’t Believe It’s Not Butter, turn the tub around and check it out for yourself. You might be surprised at how great it tastes.

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  1. 5

    cbp says

    We are definitely butter people in our house but this just made me think about grabbing a tub of the stuff next time I’m at the grocery store. I’m going to turn the tub around!

  2. 6

    Lynne A says

    OK, normally I’m a die-hard butter fan, but your recipe sounds so yummy, I just might have to try it!

  3. 7


    this is such a simple idea, but it appeals to me on every level–sweetened from the honey and spiced up with my favorite of all spices and a little bit more healthy than butter to boot. bravo, amy!

  4. 11

    Sue says

    Wouldn’t it be easier to mix an entire tub at once? Do you have the honey & cinnamon amounts for whole tubs? That way it can be put right back into it’s container for storage instead of using another dish and we won’t have to prepare it as often.

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