Ready to sing?
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A couple of months ago I was contacted to see if I’d like to make a music video for the new I Can’t Believe It’s Not Butter campaign called “Turn the Tub Around.” Music? Video? Sure! And they gave me a free Flip video camera to use for the filming. How cool is that?
The “Turn the Tub Around” campaign is spreading the word that I Can’t Believe It’s Not Butter original spread has been reformulated – among other things, no hydrogenated oils, no cholesterol and 460 mg of Omega 3 (ALA) per serving. That’s a good amount of Omega 3’s!
About thirty other food bloggers were asked to participate, with a handful of selected videos to appear on a commercial during the American Idol premiere back on January 12th. In addition, a portion of the videos would be chosen for a “Watch, Vote & You Could Win” contest online.
This is where the “me” turns to “we.” Thank goodness my husband, Randy, is a good sport. He volunteered to do the singing while I taped. The song wasn’t the easiest. New lyrics were written to the 80’s tune, “Turn the Beat Around,” for the new catchy “Turn the Tub Around” theme song. And believe me, once you hear it, it sticks with you. Fun stuff.
We didn’t expect our video to be chosen for anything, as both of us had been out of town back-to-back, and our video was literally made the afternoon it was due. You can just imagine the shock when it aired during American Idol! Randy was out of town, and, at the time, in a van full of business associates returning from dinner so he didn’t even see it air.
I called him to let him know he was just on TV.
“Nooo.” he quietly responded.
“Yep. Just now,” I replied trying to mask the screaming of our kids in the background.
“Nu-uh,” he uttered.
“Yeah-huh,” I confirmed.
He was a little dumbfounded to say the least. He returned home a few days later famous, with everyone we ran into singing the “Turn the Tub Around” song for him. He has quite the fan club among the youth in town. They all know the song and dance by heart. It’s a very catchy tune.
If you haven’t already seen it, here’s a link for the commercial that aired on American Idol. (Randy’s the one in the chef’s hat and sunglasses.)
I also want to explain the online contest where you can win just by voting on your favorite video. Visit the Watch Vote & You Could Win website to vote for your favorite Turn the Tub Around video. Two (2) videos will be featured each week, from January 12 through April 27; our video is scheduled to be showcased on the site the weeks of February 9 and April 6.
Every day, at Watch Vote & You Could Win you have a new chance to win one of three (3) daily prizes including:
- a $300 gift card to cooking.com
- a Zumba Dance Fitness DVD collection, or
- a $10 cooking.com card.
Also, all voters become eligible to win one of five (5), randomly selected grand prizes – a 3-day 2-night trip for two (2) to Los Angeles to attend a meet and greet with Megan Mullally. Grand prize winners will also receive a styling session and enjoy a night on the town including a dinner for two (2) and tickets to a show.
That’s pretty cool. I could use a styling session myself.
Just stop by daily to vote for your favorite video. As I said, each week there are different videos to vote for – just check out the site here, and you’ll understand once you see how it’s set up.
And for your viewing pleasure, Randy’s full length video – but don’t forget to go and vote for Randy during the weeks of February 9 and April 6.
(Check out this honey cinnamon butter recipe using I Can’t Believe It’s Not Butter spread with – it’s yummy and healthy too!)
We are big Mr. Randy fans and frequent singers of “Turn the Tub around.” It is a very catchy tune. I have been voting each week and am pulling for Randy in “week 5”. We use the Mediterranean Blend at our house. It is extra yummy on warm homemade bread:)
We cheered for Randy when we saw the video on TV…he’s got our vote! We use ICBINB at our house…good stuff!
That is hilarious! Your husband rocks! We’ll be voting!
Go Randy. Great video and yes, now I am singing the song, too 🙂
So did Randy actually “volunteer” or are you stretching the truth a little there. 🙂
Too cool – Uncle Randy!
Cool!!! It’s Randy’s calling. I have been singing the jingle off and on for a week.
Not only are the kids excited for you, but so am I. You’re a natural. You’ve got my vote.
Too funny! Love it when he shoves the butter off the cutting board! 😀
Wow! I saw that and didn’t realize who I was watching. I think the first one is the Tongue -n Cheeky lady?? No wonder he’s got a fan following.
I definitely think the ICBINB PR firm should be looking into signing Randy for future commercials. He’s got our vote!
I agree with Angie B… ICBINB PR firm needs to give Randy a call! They won’t regret it 🙂
The sunglasses & toque are almost as impressive as all those lyrics they squeezed into that tune! Way to go, Randy!
Oh, & the cameo of Jake snoozing while Randy’s dancing & singing is priceless. 😀
I love it!! What a good sport he was. I bet y’all had a great time filming it.
Randy was made for this type of PR work. What you see on camera is the same you get off the camera. Simply great. I had a friend from California recognize Randy during the commercial. We showed it to a bunch of our Youth at church and they all gave it a 10 (out of 10)!!
Too funny! I loved when he shoved the butter off the cuttig board too.
That’s awesome!! Great job! I’ll be sure to vote for Randy! Oh, and I’m so glad you didn’t interrupt Jake’s nap during filming! LOL Love it!
Wow – I’ll get to have dinner with a star! Boy is Randy a GREAT sport!
Yay! I am glad I finally got to see the entire video! I always knew there was talent in Pville!
Kim showed me the video Amy! So excited for you both.